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Amazon Review

“Great book… It’s a really guide for parents and educators to the new media landscape that we as parents and grandparents face and frankly all of our kids face.” – Stephen Quinn, Alliance for Family Entertainment (AFE) Chair, EVP Chief Marketing Officer, Walmart

Facts Not Fear: The Truth About Digital Media and Young People, MAELSTROM


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“I often call myself an ‘expert at digital marketing, but an amateur mom.’ If you want to learn about navigating this terrifying world of parenting in the digital age from one of the masters herself.” – Randi Zuckerberg, the founder and CEO of Zuckerberg Media, the host of “Dot Complicated” on SiriusXM, and the New York Times best-selling author of Dot Complicated and children’s book Dot

Media Moms & Digital Dads does what every parent who has confronted the ‘digital wild west’ with their children so badly needs! Yalda T. Uhls seamlessly blends groundbreaking research, engaging storytelling, and practical advice. It is a must-read for every parent who is attempting to navigate a challenging media culture that is here to stay.” – Michael H. Levine PhD, Founding Director, Joan Ganz Cooney Center at Sesame Workshop and co-author, Tap, Click, Read: Growing Readers in a World of Screens

“This book explains how technology has transformed the world of children’s education and entertainment, and shows parents that such change is not to be feared! Yalda’s deep knowledge of the research and her expertise in child psychology along with her many years as a storyteller in Hollywood make for a unique, important, and engaging perspective. As a parent and a creator of children’s content, I appreciate Yalda’s guidance and approach; the book is indispensable for the modern age.” – Lisa Henson, Chief Executive Officer of The Jim Henson Company, executive producer on the Emmy®- nominated preschool series “Sid the Science Kid,” and “Dinosaur Train

“What’s the best way to parent when it comes to technology? The good news is that someone has finally organized the most current research to help you make the best choices for your family. Yalda T. Uhls combines her experience as a social scientist and an entertainment executive to help make you a betterMedia Mom or Digital Dad.” – Cara Natterson, Pediatrician and NY Times best selling author of The American Girl: The Care and Keeping of You 1 & 2

“I’m so grateful for this book! Dr. Uhls offers practical, anxiety-reducing strategies for managing kids’ media use. As a mom, she knows only too well that trying to block all access is futile. Instead she helps parents ‘fight fun with fun’ by making screen time happier and healthier.”– Peggy Orenstein, author, Cinderella Ate My Daughter

“Educators and parents need unbiased and realistic approaches to the digital world so they can guide the next generation. In Media Moms & Digital Dads, Dr. Uhls, a mom herself, gives us a research-based resource, which is also filled with real-life takeaways and actionable steps. I greatly enjoyed this smart and sensible book. A must-read for every parent before they hand their kids a digital device.” – Willow Bay, Director of the Annenberg School of Journalism at the University of Southern California and Senior Strategic Advisor for the Huffington Post

“Today, parents living in the digital age often feel as though they have stepped ‘through the looking glass’! The digital landscape is an ever-changing and confounding world in which to raise and educate children. Educators and parents alike are struggling with what to do with the numerous opportunities and challenges this digital age offers children in their homes and in their schools. Yalda T. Uhls new book, based on her extensive research and experience, makes her the perfect travel guide as parents all over the world try to traverse this often bumpy terrain. This is the guidebook you’ve been waiting for. Safe travels!” – Reveta Bowers, Head of School, The Center for Early Education

Media Moms & Digital Dads is a well-balanced, scientifically grounded, and thoughtful roadmap of the often bewildering and ever-changing digital world in which our kids are immersed. Parents will find the author’s wise advice very helpful. “– Laurence Steinberg, Professor of Psychology, Temple University, and author of Age of Opportunity: Lessons From the New Science of Adolescence

“This is a fascinating and deeply practical look at how growing up in this new and amazing digital age is impacting our kids. As the parent of teenagers, I found her analysis of how classrooms and teaching have evolved particularly insightful. Each chapter ends with a summary and some reasonable, actionable advice. Yalda’s even-handed and open attitude toward all this technology in our lives, recognizing it as a positive tool even while helping us navigate the challenges, will be greatly appreciated by those who work and educate using the tools digital media afford us.” – Kristine Belson, President of Sony Pictures Animation and Oscar-nominated Producer on The Croods

“Many parents these days are frightened by the media’s frequent depictions of ‘digital dangers’: aggression, sex, and cyber-bullying, to name a few. Media Moms & Digital Dads corrects many of these myths regarding Internet usage and explains the truth about digital technologies to parents in a clear and comprehensible way, based on facts from research. She provides reassuring proof that will help many parents overcome their fears about raising well-adjusted kids in the digital age… a “must read” for parents who care about facts and who raise their children in the digital age.” – Professor David Smahel, Institute of Children, Youth and Family Research Faculty of Social Studies, Masaryk University and co-author, Digital Youth: The Role of Media in Development

“Dr. Yalda T Uhls is leading the way to help bridge the gap between the digital natives (better known as kids) and the non digital natives (better known as parents).” – Michelle Kydd-Lee, Chief Innovation Officer for Creative Artists Agency (CAA), the world’s leading entertainment and sports agency