Dr. Yalda T. Uhls, a former exec at MGM and Sony, left the movie world to study child development, earning a PhD in Psychology at UCLA. Uhls is now an adjunct professor at UCLA where she does research on how media affect the social behavior of tweens and teens and teaches a class on Digital Media and Human Development; she is a senior advisor for national non-profit Common Sense Media; and is the author of the parenting book Media Moms & Digital Dads: A Fact not Fear Approach to Parenting in the Digital Age. Dr. Uhls expertise in how media content is created and the science of how media affect children informs her unique perspective.

Research conducted by Dr. Uhls has been featured in Time Magazine, the NY Times, USA Today, NPR and many others, and and published in academic journals such as Developmental Psychology and Computers in Human Behavior. In 2015, she received the Society for Research in Child Development highest honor for a graduate student: Outstanding Doctoral Dissertation.

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