Children today consume enormous amounts of media. That shouldn’t be surprising to anyone. But if you start to really think about the numbers they begin to become somewhat astonishing. Here are a few recent statistics:
40% of children under 3 months watch TV
3 solid years of a child’s life is spent watching TV
The average child sees 20000 advertisements TV annually (so how many is that per hour!?)
By age 5 children are aware of brands and can recognize them in stores
Almost four in five people around the world believe that access to the internet is a fundamental right.